If you haven't used Google Trends, go do it now. Don't even finish reading this, go mess around there for a while and then come back and read this with actual interest. Google trends lets you search for searches that everyone has performed on google. For example, you could search Britney Spears and it plots a graph of search activity associated to her over time. Every time she does something nutty it pops up as a spike on the graph. Cool deal right? I've spent hours on Trends seeing how weird people, in general, really are.
First case, Try plotting Porn verses Charity. The amount of popularity that porn generates is far greater than people's interest in looking up charity. Charity in contrast to porn is a pathetic little flat line lingering near zero activity, whereas porn is literally getting more and more active all the time. There is a also a marked surge in activity near Christmas time for all of the people that are off on holiday with nothing else to do other than check out porn.
Next, search for Matthew Broderick. Matthew doesn't have a single person looking for him, oddly indeed considering that he is a mainstream celebrity. There was one event in the last 5 years that people actually looked for this guy.
Keep searching, it is great.
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